How to have an effective website design

Table of Contents

To succeed at your online business, whether you are selling your own product/service or are selling for other merchants as an affiliate, you need a web design that must be designed just for that – a simple, focused site. A website that is easy to build, maintenance-free, low cost, credible, and powerful traffic-builder and customer-converter.
Having the right tool and the right product alone does not ensure the success of your website. There are many factors to be considered for an effective website design. Unfortunately, most of these are overlooked by offline business owners using the internet to promote their business.

The 11 cardinal rules for having an impressive website design

In the following, we mention eleven important rules that should be considered in designing an efficient website:

Rule number 1: Build it for speed

It’s a fact of modern life – people are in a hurry. This means that you have between 10 to 30 seconds to capture your potential customer’s attention. To minimize your load time, keep graphics small. Compress them where possible. Use flashy technology (JavaScript, Flash, Streaming Audio/Video, animation) sparingly, and only if it is important to your presentation.

Rule number 2: Target your Market

Know who your market is and make certain that your site caters to their needs. It is critical that your site reflects the values of your potential customers. Is your market mostly business professionals? If so, the site must be clean and professional. Is your product aimed mostly at teenagers and young adults? Then your site could be more informal and relaxed. The key here is to know your market and build the site to their preferences.

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Rule number 3: Focus on the Site

Make sure your web site is focused on the goal, selling your product or service. A site offering many unrelated products is not necessarily unfocused, but this is often the case. If your business does offer many products, dedicate a unique page for each instead of trying to sell them all from one page.

Rule number 4: Credibility Is Crucial

The most professionally designed site won’t sell if your customers don’t believe in you. A clear privacy statement is one way to build your credibility. Provide a prominent link to your privacy statement from every page on the site as well as from any location that you are asking your visitors for personal information. Provide legitimate contact information online.

Rule number 5: Navigation should be simple

Make site navigation easy and intuitive. Simple and smooth navigation adds to the convenience of the visitors. Add powerful search and catalog features. Many times a lot of visitors do not have the patience to navigate through the whole website to find what they are looking for.

Rule number 6: Consistency is the key

Make sure the site is consistent in look, feel, and design. Nothing is more jarring and disturbing to a customer than feeling as if they have just gone to another site. Keep colors and themes constant throughout the site.

Rule number 7: Make your website design interactive

Make your website design interactive. Add feedback forms as well as email forms that allow your prospective customers to ask you any questions they might have about a product. Personalization of your website is another key element that can lead to customer delight and can increase your sales. Personalization technology provides you the analytic tools to facilitate cross-selling and up-selling when the customer is buying online. It would give you an idea of what products to cross-sell and up-sell. For example, when a person buys a CD player, a disc cleaner can also be offered.

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Rule number 8: Content is King

Good content sells a product. Ask yourself the following questions. Does your content convey the message you wish to get across to your visitors? Is it compelling? Does it lead your visitor through the sales process? Have others review, critique, and edit your copy to ensure it is delivering the intended message. Always double check your spelling and grammar.

Rule number 9: Increase response rate

In the majority of cases, your visitors want information, and they want it now. How beautiful your site is will not be as relevant to them, as long as it loads fast, has a consistent layout, and makes it easy for the users to evaluate its usefulness to them. Moreover, the site should contain a relevant, clear, and well-defined action plan.

Rule number 10: Design for search engine optimization ( SEO )

When you are designing the layout, always ask yourself what impact anything you plan to add to your site on the experience of your visitors and the capacity of search engines to efficiently index your pages. Add pages in order that navigation through the website is consistent and progressive. Make your pages easily visible to search engines.

Rule number 11: Always add a sitemap

A site map is just a simple list of web pages on your site. It gives your visitors a quick guide to what can be found there. Furthermore, it is beneficial for search engine spiders.

Conclusion How to have an effective website design

These eleven, simple rules will go a long way toward an effective website design, and most importantly, turning visitors into customers. However, if you need help to build your professional website or business website, AminSoft has a group of professional web designers and developers. You can trust Aminsoft to do Website Design & Development for you. We are dedicated to creating powerful, effective, and engaging websites. We develop websites that have outstanding search engine result positions and are superior in visitor loyalty.

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